Accession Number:

ADA429316

Title:

Mass Media: The Ether Pervading the Clausewitzian Trinity

Descriptive Note:

Monograph

Corporate Author:

ARMY COMMAND AND GENERAL STAFF COLL FORT LEAVENWORTH KS SCHOOL OF ADVANCED MILITARY STUDIES

Personal Author(s):

Report Date:

2004-05-26

Pagination or Media Count:

65.0

Abstract:

The media influence ongoing and future military operations by functioning as a sort of filter within the Clausewitzian Trinity that coalesces the military, the people public, and the government policy makers. The relationship between the military and the media can be characterized as symbiotic the media thrive on the fodder of information the military provides during times of war, and the military must use the media as a conduit to reach the public and policy makers. This monograph explores the medias interaction with these three entities, beginning with developing an appreciation of the media from an academic perspective. Critical literature provides two contrasting schools of thought concerning the media-government relationship, subsequent derivation of foreign and military policies, and who influences whom. This monograph explores Edward Herman and Noam Chomskys Propaganda Model from their Manufacturing Consent and maps it against the theory of CNN Effect. These two academic models attempt to answer the following question Does the government influence media output or does media output influence the government Both arguments center on the core of the medias notion of objectivity and its consequences for the resultant news coverage. To leverage the military-media relationship going forward such that the media not only act as an information conduit between the military and the public and policy makers but also support the commanders objectives in an area of operations, the implementation of several programs could improve the quality of the media message in support of military objectives 1 establish centralized media campaign bodies 2 define, delineate, and increase the interactions between the Public Affairs community and Information Operations 3 engender a mutually productive relationship between the military and the media and 4 improve official press briefings and broadcasts. 55 refs.

Subject Categories:

  • Information Science
  • Government and Political Science
  • Sociology and Law
  • Military Forces and Organizations
  • Military Operations, Strategy and Tactics

Distribution Statement:

APPROVED FOR PUBLIC RELEASE