The Single Manager
NATIONAL DEFENSE UNIV WASHINGTON DC CENTER FOR COUNTERPROLIFERATION RESEARCH
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In the months leading up to the Tet offensive and the siege of Khe Sanh, General William C. Westmoreland the Commander of the U.S. Military Assistance Command, Vietnam came to the conclusion that existing arrangements no longer enabled him to effectively coordinate and direct the air teams of the Navy, Marine Corps, and Air Force in the northern part of the country. The solution was to place fighter, bomber, and reconnaissance aircraft under one manager. The officer selected was the Commander, 7th Air Force, which brought remonstrance from Navy and Marine commanders. In the ensuing debate, Westmoreland held that his concept did not affect service doctrine, roles, or missions. The concept was adopted in the event despite continued squabbling among the Joint Chiefs and field commanders while the control of air assets in I Corps unarguably improved.
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