Department of Defense August 2003 Influencer Poll 1 Overview Report
JAMRS rept. 2004-001
DEFENSE HUMAN RESOURCES ACTIVITY ARLINGTON VA
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The Department of Defense DoD conducted its first Influencer Poll to measure the opinions and attitudes that the adults who directly influence youth have of military service. Specifically, Influencers, defined in this study as adults aged 22 to 85 who reported to directly influence youth, were polled about their perceptions of the military, the economy, the war in Iraq and a variety of other attitudinal factors that have been found in past research to be related to the likelihood of an adult to recommend military service. In all, 1,250 adult Influencers e.g. parents, coaches, clergy, scout leaders, employers, teachers, church lay people, volunteers, guidance counselors and mentors responded to the survey between July 17th and August 7th of 2003. The Influencer Poll provides an opportunity for DoD to shape recruiting strategy by not only measuring the likelihood that Influencers would recommend the military to one of their children or a youth they know, but by also providing insight into the value they perceive military service offers young people. Further, the Influencer Poll also explores the important role that social networks play in Influencers decisions to support military service as an option for the young people in their lives.
- Personnel Management and Labor Relations
- Logistics, Military Facilities and Supplies