Public Affairs: An Operational Planning Function to Safeguard Credibility and Public Opinion
NAVAL WAR COLL NEWPORT RI JOINT MILITARY OPERATIONS DEPT
Pagination or Media Count:
The thesis of this paper is that PA must be considered, planned and used as an operational function that coordinates the dissemination of information released in the public domain. Because the media now plays such a prominent role in military operations and it is a means by which national and international audiences get their information, PA must be planned in an operational context throughout all phases of conflict. Although the target audiences may differ when a commander is considering message dissemination through either the PA or IC channel, the consistency of the messages is important to credibility and therefore communication coordination is vital.
- Administration and Management
- Sociology and Law
- Military Operations, Strategy and Tactics