Accession Number:

ADA422322

Title:

Cultivating Innovation to Ignite Organizational Transformation

Descriptive Note:

Master's thesis

Corporate Author:

NAVAL POSTGRADUATE SCHOOL MONTEREY CA

Personal Author(s):

Report Date:

2004-03-01

Pagination or Media Count:

95.0

Abstract:

Having graduated from the Naval Postgraduate School NPS in 1998, I found myself reassigned there two years later only to watch the same frustrating cycle of inefficiency and ineffectiveness. Classes were still being manually scheduled using 3x5 cards, the results transferred into a 1970s mainframe for printout on 15 inch-wide computer paper, and then distributed by hand. Incoming US and international families from any of 50 countries found it difficult to locate timely orientation information. Students, faculty and staff did not have a convenient, consistent method of finding people, places or things on campus. The schools intranet was littered with outdated, irrelevant information. And the crews of 300 warships, positioned worldwide, were hungry for 247 distance learning programs. Bureaucracy, fiscal pressure, excruciating oversight, and declining enrollment stifled the schools prospects. A group of us in the technology department launched the schools first Web Operations Group and I modeled NPSs new website after Montereys weekly open-air farmers market. I harvested three conclusions 1 Like the fresh produce sold every Tuesday afternoon, no one wants information that is beyond a week old 2 The marketplace provides a secure, convenient, consistent forum in which to transact business as well as ideas 3 The stalls with better marketing and more relevant produce or services gainered more business. I started attending NPS bi-weekly leadership meetings and asking lots of questions. With no budget, I taught myself how to use web-authoring tools, studied the government Web edicts, and leveraged my server privileges to help stakeholders communicate ideas, collaborate on research projects and partner with NPS. After collecting survey data, I pitched the final concept to school leadership, crafted the new website over Christmas break, and went live six weeks later.

Subject Categories:

  • Information Science

Distribution Statement:

APPROVED FOR PUBLIC RELEASE