Accession Number:

ADA416290

Title:

Educator Market Research: In-depth Interviews

Descriptive Note:

Corporate Author:

WIRTHLIN WORLDWIDE RESTON VA

Report Date:

2001-11-01

Pagination or Media Count:

111.0

Abstract:

This report presents findings of values laddering in-depth interviews with 122 high school educators in 10 cities during November 2000. Teachers, counselors, principals and viceassistant principals were asked about image of the military, reasons for recommending the military, sources of information on the military and attitudes on the direction the military is going. The objectives of the research were to study both rational and emotional components that surround educators recommendations. Recommendations for development of educator communications programs were provided.

Subject Categories:

  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE