Accession Number:

ADA409331

Title:

Delayed Entry Program (DEP) Management in the 21st Century: How Effective Was the Navy's Cyber DEP Website?

Descriptive Note:

Final rept.

Corporate Author:

CENTER FOR NAVAL ANALYSES ALEXANDRIA VA

Personal Author(s):

Report Date:

2002-01-01

Pagination or Media Count:

78.0

Abstract:

In November 2000, CNA, in collaboration with the Commander, Navy Recruiting Command CNRC, launched an experimental DEP Web site, called Cyber DEP, to test whether the Internet could be useful in helping to maintain the motivation of those in DEP as well as to better prepare DEPers for boot camp and academic training before going on active duty. The Cyber DEP Web site was intended to reduce DEP attrition by providing two basic functions enhanced communication and e-Learning, both available 247. The results of our analysis indicate that the site had a sig- nificant impact on reducing DEP attrition and that, in most cases, the more intensively the site was used, the greater the reduction in attrition. The largest category of recruiting costs is recruiter manpower, so, for simplicity, we calculate the returns to the Web site in terms of manpower costs alone. In these terms, our estimated reduction in DEP losses that could accrue if the Web site was continued equate to over 12 million in recruiter compensation.

Subject Categories:

  • Psychology
  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE