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Communications Assessment Pilot
Final rept. Mar 1998-May 1999
ENVIRONMENTAL RESEARCH INST OF MICHIGANANN ARBOR
Pagination or Media Count:
The Communications Assessment Pilot defined, developed, and tested a paper-based mechanism to provide near real-time feedback on communications within an organization. The manual mechanism developed is for change agents within an organization to monitor the effectiveness of communications across all levels and functions at the participating organization on an ongoing basis. The pilot determined the feasibility of developing an automated system that will allow managers to determine the effectiveness of selecting communication efforts. This monitoring allows for near real-time corrections in communication choices when effectiveness is being compromised. The intent is that this mechanism will become a permanent management tool for change agents and managers at the participating organizations. Developing and deploying a more automated version of this tool could be a follow-on project. The research for this project was conducted at WR-ALC and the Defense Reutilization and Marketing Service.
APPROVED FOR PUBLIC RELEASE