Accession Number:

ADA370481

Title:

A Study of the Effects of Rank and Gender on Officers' Club Membership and Club Usage at U.S. Air Force Bases in the Continental United States

Descriptive Note:

Master's thesis,

Corporate Author:

AIR FORCE INST OF TECH WRIGHT-PATTERSONAFB OH

Personal Author(s):

• Smith, C. M.

Report Date:

1999-10-21

Pagination or Media Count:

112.0

Abstract:

Scope and Method of Study The purpose of this study was to examine relationships between both officer rank and officer gender and both club membership and member usage at Air Force officers clubs in the Continental United States CONUS. This analysis was accomplished using secondary data taken from an Air Force marketing survey known as CORPORATE PRISM. Respondents to this Air Force-wide study included 77,815 Air Force officers, enlisted members, retirees, and DoD civilians. Of this total, 13,186 records-those of active duty officers in the CONUS-were considered for analysis. Chi-square tests were used to test four null hypotheses. Findings and Conclusions Gender was found to be significantly associated with officers club membership. Fewer women tended to be members of their base officers clubs. Rank also significantly affected club membership, with senior officers belonging to the club at greater frequencies. Both rank and gender were significantly related to members reasons for club usage. All four relationships were significant at the p 0.0005 level. Officers club managers can use this data to create and promote programs for their member base and can work to provide more offerings for the large junior officer population and growing female officer population.

Descriptors:

• *MILITARY HISTORY
• *MARKET RESEARCH
• *AIR FORCE PERSONNEL
• *OFFICER PERSONNEL
• SOCIAL COMMUNICATION
• POPULATION
• DATA ACQUISITION
• MALES
• HYPOTHESES
• CHI SQUARE TEST
• FEMALES
• INTERPERSONAL RELATIONS
• RANK ORDER STATISTICS
• GENDER DISCRIMINATION

Subject Categories:

• Sociology and Law

Distribution Statement:

APPROVED FOR PUBLIC RELEASE