TRICARE Marketing Analysis for the 3 Medical Group Elmendorf Air Force Base, AK
AIR FORCE INST OF TECH WRIGHT-PATTERSONAFB OH
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The 3rd Medical Group 3MDG operates in a unique environment. The state of Alaska is geographically isolated, medically under-served throughout the state, devoid of health maintenance organizations HMOs, and monopolistically aligned for specialty healthcare services. In addition to these factors, healthcare costs continue to rise while the Department of Defense DOD faces even slimmer budgetary authorizations. Given these challenges, the 3MDG must continue to provide quality care to approximately 40,200 beneficiaries who depend on them for their healthcare needs. TRICARE is the DODs response to this challenge. TRICARE is a healthcare program for members of the uniformed services and their families, survivors, and retired members and their families.
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