The Use of Internet Technology in Navy Recruiting: The Online Recruiting Station (ORS)
NAVAL POSTGRADUATE SCHOOL MONTEREY CA
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The Navys annual task of recruiting up to sixty-thousand high- quality recruits has become more difficult in recent years. The primary objective of this thesis was to develop an Internet-based mock-up of an Online Recruiting Station ORS to benefit military recruiting. An ORS Web-site was created with the assistance of a contractor and funding support from the Commander, Navy Recruiting Command. Several interactive elements were constructed as part of the ORS, including a wide range of linked Web pages for a virtual recruiter environment. A focus group of high school students was then assembled to evaluate the ORS mock-up. Focus group participants were able to identify the purpose and concept of the ORS mock-up. The participants appreciated many of the features of the ORS, and felt that it offered a comfortable alternative to dealing directly with a military recruiter. Further development of the ORS is recommended so that it may become fully integrated into the militarys recruiting process.
- Personnel Management and Labor Relations
- Computer Systems