Accession Number:

ADA361838

Title:

The Use of Internet Technology in Navy Recruiting: The Online Recruiting Station (ORS)

Descriptive Note:

Master's thesis

Corporate Author:

NAVAL POSTGRADUATE SCHOOL MONTEREY CA

Personal Author(s):

Report Date:

1999-03-01

Pagination or Media Count:

82.0

Abstract:

The Navys annual task of recruiting up to sixty-thousand high- quality recruits has become more difficult in recent years. The primary objective of this thesis was to develop an Internet-based mock-up of an Online Recruiting Station ORS to benefit military recruiting. An ORS Web-site was created with the assistance of a contractor and funding support from the Commander, Navy Recruiting Command. Several interactive elements were constructed as part of the ORS, including a wide range of linked Web pages for a virtual recruiter environment. A focus group of high school students was then assembled to evaluate the ORS mock-up. Focus group participants were able to identify the purpose and concept of the ORS mock-up. The participants appreciated many of the features of the ORS, and felt that it offered a comfortable alternative to dealing directly with a military recruiter. Further development of the ORS is recommended so that it may become fully integrated into the militarys recruiting process.

Subject Categories:

  • Personnel Management and Labor Relations
  • Computer Systems

Distribution Statement:

APPROVED FOR PUBLIC RELEASE