Breast Cancer Information System Designed to Foster Increased Proactive Prevention Activities Among Minority Populations.
Annual rept. 1 Jul 95-30 Jun 96,
TELESONIC ANNAPOLIS MD
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TeleSonics Breast Health Information Project is an experimental research effort designed to compare preferences for an automated multimedia telecommunications system with a telephone information line supported by a live counselor. This research will determine if automated voice information systems offer an effective way to communicate breast health information to underserved populations. The Phase One Test was conducted in the Baltimore, Maryland metropolitan area during the Fall of 1995. It examined racial and income preferences for an automated versus live counselor telephone information system across four stratified census areas, targeted by race African American and white and income low to moderate and middle to upper. These groups were divided in halves, each half received information about a live counselor system or an automated information system. Postcards were mailed to predetermined households. Using Chi.square and a probability level of .05, caller volume and activity were assessed to identify preferences by race and income level. Overall callers showed a statistically significant preference for using the automated telephone information system compared to the live counselor telephone system. No statistically significant differences in caller preference were demonstrated between racial groupings. Statistically significant differences were observed in caller preference between income groupings.
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