Accession Number:

ADA314660

Title:

Youth Attitude Tracking Study 1995: Propensity and Advertising Report.

Descriptive Note:

Rept. for 27 Sep 90-30 Apr 96.

Corporate Author:

WESTAT INC ROCKVILLE MD

Personal Author(s):

Report Date:

1996-04-01

Pagination or Media Count:

153.0

Abstract:

This report presents major findings form the Fall 1995 Youth Attitude Tracking Study YATS survey administration. Information in this report includes demographic characteristics, enlistment propensity active and Reserve, military advertising awareness, and slogan recognition levels of American youth. The annual YATS series dates back to 1975 and continues to provide critical information about future plans and military perceptions of American youth. Approximately 10,800 interviews were conducted between September 11, 1995 and November 19, 1995 with respondents between the ages of 16 and 24 who had no prior military experience. Interviews were conducted using the computer assisted telephone interviewing CATI methodology and lasted approximately 30 minutes. The Fall 1995 sample was selected using a list-assisted random digit dialing RDD method and included an oversample of black youth.

Subject Categories:

  • Sociology and Law
  • Psychology
  • Personnel Management and Labor Relations
  • Military Forces and Organizations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE