Proactivity in Information Management: Effective Tools and Techniques. Proceedings of the Defense Technical Information Center (DTIC) Workshop Held in Orlando, Florida on October 19-20, 1994.
DEFENSE TECHNICAL INFORMATION CENTER ALEXANDRIA VA
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Contents Agenda, 1994 Workshop on Proactivity in Information Management Effective Tools and Techniques Welcome Address Users or Clients Delivering Quality Information Services to Industry Effective Information MarketingSales Whats in it for Me How to Create a Value Proposition for Libraries Creating a Marketing Plan Resources Required for a Successful Marketing Program Current and Emerging Technologies Pertinent to Marketing Methods of Advertising or Books arent like Baked Beans Establishing Fees for Services Putting Theory to Practice The UK Experience at DRIC Putting Theory into Practice at the Naval Surface Warfare Center Promoting the Use of Electronic Information in Europe The Role of the Portuguese National Awareness Partner and Putting Theory to Practice The DTIC Experience.
- Information Science