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Managing the CHAMPUS Outpatient Market: A Marketing Aspect
Final rept. Jul 1992-Jul 1993
ACADEMY OF HEALTH SCIENCES (ARMY) FORT SAM HOUSTON TX HEALTH CARE ADMINISTRATION
Pagination or Media Count:
At the direction of Health Services Command HSC, Brooke Army Medical Center BAMC will soon enter a new realm of health care delivery known as Gateway to Care. The Department of Defense DoD refers to the same program as the Coordinated Care Program CCP, while the civilian medical community refers to the same program as Managed Care. User understanding of this program will increase its cost effectiveness and make the implementation process easier. This paper addresses some considerations for recapturing and facilitating the management of the CHAMPUS outpatient population. Marketing efforts explaining the Gateway to Care program to the commanders and staff of medical treatment facilities appear to be progressing satisfactorily however, the beneficiary population seems to be unclear about the program and its benefits. An extensive amount of publicity has been given to the program in general, however, limited definitive research has been directed at the particular areas in which BAMC should concentrate its primary care efforts in terms of high-costhigh-volume users. A substantial cost savings can be realized by increasing our ability to provide in-clinic care and appointments, as opposed to the continued use of civilian providers in their own facilities.
APPROVED FOR PUBLIC RELEASE