General Dynamics Land Systems: The Mid-Term Possibilities for the U.S. Heavy Armor Industry
Research rept. Aug 1992-Apr 1993
INDUSTRIAL COLL OF THE ARMED FORCES WASHINGTON DC
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This paper assesses the ability of General Dynamics Land Systems to survive as a viable, profitable defense contractor for the rest of this century. In order to understand the possible options available to Land Systems, the paper reviews the environment in which the company must operate. Beginning at the macro level, the defense acquisition environment at both the Department of Defense and the Army level is discussed. Also at the macro level, the parent company. General Dynamics Corporation, is described and its current business strategy defined. The industry in which Land Systems competes is addressed, to include its products. its producers, and its users. The specific industry segment of the company is discussed to include, current budget trends, Congressional support, current domestic and foreign demand, and future demand at home and abroad. The paper concludes with a summary of General Dynamics land Systems mid-range strategy and an assessment of the likelihood that the strategy will result in the companys survival through the twentieth century.
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