A Test of the Theory of Reasoned Action at the Group Level of Analysis
AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH SCHOOL OF LOGISTICS AND ACQUISITION MANAGEMENT
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A vast array of studies exist which have sought to explore the relationships between behavioral intentions, job satisfaction, turnover and performance at the individual level of analysis. Recent efforts to move to the group level of analysis have shown some promise, but few exist. The crux of the issue under consideration here was whether or not there was utility in treating attitude-intention-behavior linkages as group level phenomena. Both Schneider 1987 and George 1990 contend that, while individual analysis cannot be discounted as a means of understanding behavior, there is also value in examining group-level phenomena. The purpose of this study was to test the generalizability of Fishbein and Ajzens 1975 model to the group level of analysis by assessing the pattern of relationships among attitudinal, intentional, and behavioral variables. The objective of the project was to determine whether or not the basic assumptions of the theory held at the group level of analysis. Theory of reasoned action, Behavioral intentions, Job satisfaction, Job performance.