Accession Number:

ADA265965

Title:

Media Habits of American Youth: Findings From the 1990 Youth Attitude Tracking Study

Descriptive Note:

Corporate Author:

HUMRRO INTERNATIONAL INC ALEXANDRIA VA

Report Date:

1993-02-01

Pagination or Media Count:

47.0

Abstract:

This report presents data from the 1990 YATS concerning the media habits of youth -- how often, when, and to what types of media television, radio, newspapers, and magazines youth are exposed. The primary analysis was aimed at examining media habits of those youth most desired by the Services -- male high school graduates who score at or above 50 on the Armed Forces Qualification Test AFQT. The Department of Defense DoD and the Services refer to this group as high-quality males. the profiles of media use reported by high-quality males were compared with those of other demographic groups.

Subject Categories:

  • Psychology
  • Personnel Management and Labor Relations
  • Military Forces and Organizations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE