Accession Number:

ADA265962

Title:

Youth Attitude Tracking Study 1991: Propensity and Advertising Report

Descriptive Note:

Final rept.

Corporate Author:

WESTAT INC ROCKVILLE MD

Report Date:

1993-04-23

Pagination or Media Count:

124.0

Abstract:

This Propensity Report provides a summary of the Fall 1991 Youth Attitude Tracking Study. It includes a discussion of the demographic characteristics of the YATS population, as well as data on enlistment propensity and its sociodemographic correlates for the various active and Reserve components, respectively. This years report also includes a section on military advertising awareness and slogan recognition among the youth interviewed. Advertising awareness is discussed in relation to selected demographic data, recruiter contacts, and positive and negative propensity. In addition, this years report includes a section on trends in youth enlistment propensity from 1984 to 1991. Positive enlistment propensity among males is discussed in relation to age, raceethnicity, school status, and employment circumstance across this eight year period.

Subject Categories:

  • Psychology
  • Personnel Management and Labor Relations
  • Military Forces and Organizations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE