Accession Number:

ADA235244

Title:

Promotional Guide for Navy Family Service Centers

Descriptive Note:

Technical note Jan-Sep 1985

Corporate Author:

NAVY PERSONNEL RESEARCH AND DEVELOPMENT CENTER SAN DIEGO CA HUMAN FACTORS AND ORGANIZATION SYSTEMS LAB

Personal Author(s):

• Settle, Robert B.
• Landau, Samuel B.

Report Date:

1985-10-01

Pagination or Media Count:

38.0

Abstract:

The Navy Family Service Centers FSCs were established to improve the quality of working life for Navy personnel and their families by providing local organizations where the social service needs of these individuals could be addressed. However, to reach this target audience, a marketing approach needs to be developed. The authors provide managers of FSCs with a guide to using effective marketing and to increase awareness of FSC products and services. Successful promotional strategies of FSCs are discussed in terms of a how products and services are selected and developed, b how information gets to potential consumers, and c how they are delivered.

Descriptors:

• *NAVAL PERSONNEL
• MARKETING
• STRATEGY
• NAVY
• LIVING STANDARDS
• QUALITY
• CONSUMERS
• PROMOTION(ADVANCEMENT)
• AWARENESS
• ORGANIZATIONS
• FAMILY MEMBERS

Subject Categories:

• Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE