Accession Number:

ADA224645

Title:

A Methodology for Determining Consumer Attitudes and Behavior Air Force Appropriated Dinning

Descriptive Note:

Master's thesis

Corporate Author:

AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH

Personal Author(s):

Report Date:

1990-08-01

Pagination or Media Count:

149.0

Abstract:

This study provides a survey-based methodology whereby Services squadrons throughout the Air Force can identify the image of the food service facilities at their base from the customers point of view. The survey gathers customer reactions to the bases facilities and the popularity of the local food service competitors, measured by frequency of patronage, dollars spent at each, and perceptions of the dining experience. Keywords Theses Food service Surveys Air Force facilities.

Subject Categories:

  • Food, Food Service and Nutrition
  • Logistics, Military Facilities and Supplies

Distribution Statement:

APPROVED FOR PUBLIC RELEASE