A Methodology for Determining Consumer Attitudes and Behavior Air Force Appropriated Dinning
AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH
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This study provides a survey-based methodology whereby Services squadrons throughout the Air Force can identify the image of the food service facilities at their base from the customers point of view. The survey gathers customer reactions to the bases facilities and the popularity of the local food service competitors, measured by frequency of patronage, dollars spent at each, and perceptions of the dining experience. Keywords Theses Food service Surveys Air Force facilities.
- Food, Food Service and Nutrition
- Logistics, Military Facilities and Supplies