Decision under Conflict: Resolution and Confidence in Judgment and Choice
Annual technical rept. no 1, 1 Nov 1988-30 Nov 1989
STANFORD UNIV CA DEPT OF PSYCHOLOGY
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A constructive approach to the analysis of judgement and choice maintains that the decision maker does not always have well-define preferences and beliefs. Instead, they are often constructed in the elicitation process. This approach is used to explain and interpret a variety of phenomena that violate the classical theory of rational choice. It also leads to the formulation of psychological principles that govern judgment and choice. The present report summarizes three research projects conducted within the constructivist framework. The first project investigates the compatibility principle according to which the weighting of a stimulus attribute is enhanced by its compatibility with the response.