Accession Number:

ADA210850

Title:

Estimating the Army's Prime Recruiting Market

Descriptive Note:

Final rept. Jan 1980-Sep 1988

Corporate Author:

ARMY RESEARCH INST FOR THE BEHAVIORAL AND SOCIAL SCIENCES ALEXANDRIA VA

Personal Author(s):

• Verdugo, Naomi
• Berliant, Kenneth R.

Report Date:

1989-04-01

Pagination or Media Count:

33.0

Abstract:

The Armys prime recruiting market is defined as 17- to 21-year-old males who are high school diploma graduates HSDG, score in the upper half of the Armed Forces Qualification Test AFQT, and are physically and morally qualified for military service. These males are not institutionalized, are not in military service, have no prior service, and are not in college. This is also referred to as the high-quality male population. The male prime market is estimated to decline approximately 21 between 1985 and 1995, though the male youth population will decline only 12 during this period. These figures suggest increased difficulty for military recruiters. High-quality males will be in great demand by the military, employers, and colleges in the years ahead. Keywords Personnel management Recruiting Civilian population Army personnel Demography Manpower requirements Prime market.

Descriptors:

• *PERSONNEL MANAGEMENT
• *RECRUITING
• REQUIREMENTS
• MARKETING
• SCHOOLS
• ARMY PERSONNEL
• DEMOGRAPHY
• POPULATION
• MANPOWER
• QUALIFICATIONS
• MALES
• CIVILIAN POPULATION
• ARMY
• RECRUITERS
• GRADUATES
• YOUTH
• MILITARY FORCES(UNITED STATES)
• ACCEPTANCE TESTS

Subject Categories:

• Sociology and Law
• Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE