Accession Number:

ADA209149

Title:

Perceptions of Army Medicine -- Should We Focus on a Better Product or on More Innovative Public Relations

Descriptive Note:

Study project

Corporate Author:

ARMY WAR COLL CARLISLE BARRACKS PA

Personal Author(s):

Report Date:

1989-05-01

Pagination or Media Count:

104.0

Abstract:

Army medicine and the Army Medical Department AMEDD have been subject to considerable scrutiny since early 1986. There is a growing consensus that military medicine has failed in its dual mission--the AMEDD is not ready to go to war, and it is unable to provide medical care to its authorized beneficiaries. Additionally, criticism and negative publicity have significantly tarnished the AMEDDs image and devastated the morale of its members. The essential question being asked in this study is whether or not the Army Medical Department AMEDD can perform its dual mission--wartime medical readiness and peacetime medical care. Obviously, if the AMEDD can perform both missions, then it needs a better public relations program to clear up misperceptions. Conversely, if the AMEDD cannot perform both missions, then it needs to listen to critics and make appropriate corrections. To answer the question, this author will analyze three critical areas go to war issues, peacetime medical care problems, and leadership. GCAW

Subject Categories:

  • Administration and Management
  • Medicine and Medical Research

Distribution Statement:

APPROVED FOR PUBLIC RELEASE