Accession Number:

ADA207338

Title:

Perceptions of Army Health Care: A Blueprint for the Future

Descriptive Note:

Study project

Corporate Author:

ARMY WAR COLL CARLISLE BARRACKS PA

Personal Author(s):

Report Date:

1989-02-17

Pagination or Media Count:

35.0

Abstract:

Army health care is considered a major factor in maintaining troop morale. Army leaders, soldiers and their family members have been given the opportunity to scrutinize the Army health care program mainly through investigative media reporting. The media has had a dynamic effect on the perception of quality of care provided by Army medicine. This study takes a look at how current perceptions concerning quality of care may have been formed. Two cases are used to quality of care may have been formed. Two cases are used to illustrate how the use of public affairs techniques can have a positive or negative impact on the perception of the military public. The purpose of this study is to recommend a number of innovative and conventional public affairs techniques to correct the negative perceptions of the Army health care program. keywords Health care, Medical services Military medicine.

Subject Categories:

  • Psychology
  • Medicine and Medical Research

Distribution Statement:

APPROVED FOR PUBLIC RELEASE