Accession Number:

ADA203012

Title:

Utilization of a Marketing Strategy at Naval Regional Medical Center Great Lakes, Great Lakes, Illinois

Descriptive Note:

Master's thesis

Corporate Author:

ACADEMY OF HEALTH SCIENCES (ARMY) FORT SAM HOUSTON TX HEALTH CARE ADMINISTRATION

Personal Author(s):

Report Date:

1983-06-01

Pagination or Media Count:

101.0

Abstract:

This study examines the question of whether or not civilian m arketing practices and principles can be applied in the military care setting. Using the NRMC Great Lakes as a basis, the answer is yes--consumers of military medical care are ready to be the recipients of health care marketing. The author found that several areas of need in the target market were not being satisfied by this naval MTF, despite the fact that it believed it was doing a good job. She believes that the military health care system may greatly benefit from the adoption of civilian marketing principles, but feels that there may be barriers to this occurring as well. Marketing will attune each military medical facility to its unique consumers.

Subject Categories:

  • Administration and Management
  • Medical Facilities, Equipment and Supplies

Distribution Statement:

APPROVED FOR PUBLIC RELEASE