Accession Number:

ADA199840

Title:

The Army Communications Objectives Measurement System (ACOMS) Users' Manual

Descriptive Note:

Interim rept. Jan 1986-Dec 1987

Corporate Author:

WESTAT INC ROCKVILLE MD

Personal Author(s):

Report Date:

1988-07-01

Pagination or Media Count:

988.0

Abstract:

This report documents the Army Communications objectives Measurement System ACOMS survey data files. It contains instructions for the use of the documentation the ACOMS Cumulative Change Form the ACOMS Annotated Questionnaire, which documents the survey questionnaire items and corresponding variables variables names listed both alphabetically and by order number and the ACOMS codebook, which documents the contents of the data files. The ACOMS survey is a telephone survey of a nationally representative sample of 16- to 24- year- old American youth and their parents. The survey tracked changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data were collected continuously through the year, using computer-assisted-telephone- interviewing CATI technology. Random digit dialing RDD, involving a modified Waksberg method, was used to indentify eligible respondents. The 30-minute interview asked youth about their responses to Army advertising, media habits, career plans, and various demographic characteristics. A parents of selected 16- to 20-year-old respondents who met certain eligibility requirements was also interviewed on parallel topics.

Subject Categories:

  • Psychology
  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE