Accession Number:

ADA199663

Title:

The Army Communications Objectives Measurement System (ACOMS): Parental User's Manual

Descriptive Note:

Research product rept. (Interim) Jan 1986-Dec 1987

Corporate Author:

WESTAT INC ROCKVILLE MD

Personal Author(s):

Report Date:

1988-07-01

Pagination or Media Count:

435.0

Abstract:

This report documents the Army Communications Objectives Measurement System ACOMS parental survey data files it contains instructions for the use of the documentation, the ACOMS Cumulative Change Form, the ACOMS Annotated Questionnaire that documents the survey questionnaire items, variable names listed both alphabetically and by order number, and the ACOMS Codebook, which documents the contents of the data files. The ACOMS parental interviews are linked to a telephone survey of a nationally representative sample of 16- to 20- years-old American youth in the Armys primary recruiting markets. The survey tracked changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data were collected continuously through the year, using computer assisted telephone interviewing CATI technology. Random digit dialing dialing RDD, involving a modified Waksberg method, was used to identify eligible respondents. The 20-minute interview asked parents about their responses to Army advertising, media habits, and various demographic characteristics. Keywords Advertising Annotated questionnaire Army personnel Codebook Recruiting Sample Survey data.

Subject Categories:

  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE