Accession Number:

ADA197517

Title:

The Army Communications Objectives Measurement System (ACOMS): Survey Design

Descriptive Note:

Interim technical rept. Sep 1985-Sep 1986

Corporate Author:

WESTAT INC ROCKVILLE MD

Personal Author(s):

Report Date:

1988-04-01

Pagination or Media Count:

355.0

Abstract:

This design report discusses the major design elements of the ACOMS survey sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data will be collected continuously through the year, using computer-assisted telephone interviewing CATI technology. Random digit dialing RDD, involving a modified Waksberg method, will be used to identify eligible respondents. The 30-minute interview will ask youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Survey data will be analyzed separately, as well as in conjunction with other data being collected by the ACOMS system, and will be released ona quarterly basis. Keywords Youth Recruiting Psychological perceptions Attitude psychology Public opinion Questionnaires Sampling design Telephone surveys Army planning Personnel management Mass media Advertising.

Subject Categories:

  • Psychology
  • Personnel Management and Labor Relations
  • Computer Hardware
  • Command, Control and Communications Systems

Distribution Statement:

APPROVED FOR PUBLIC RELEASE