A Critical Element of Army Recruiting Strategy. An Affordable G.I. Bill
ARMY RECRUITING COMMAND FORT SHERIDAN IL
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Recognizing the unique nature of military service, the differences among the various services constituting the Armed Forces, the wide variances in jobs within a specific service, the need for quality accessions for the Army, and at least a two-segment youth market work-oriented versus college-bound, a dual approach to the construction of enlistment incentives was adopted. It was suggested that college-bound youth would respond best to a shorter enlistment commitment with high, post-service educational benefits. On the other hand, work-oriented youth would respond best to pay, bonuses, skill training, and job security. The GI Bill or a similar type of incentive is essential for the execution of a dual market strategy. However, since cost has been the reason for most opposition to past and present GI Bills, a reduced cost, Army-only GI Bill was proposed, that would be targeted to skill demands and applicant human capital. The Army-only nature of the proposed bill stems from the contention, ranging as far back as the Gates Commission, that the Army has the most difficult recruiting mission. Further, such an incentive is not only key to the Armys dual market strategy, but also is designed to lessen interservice competition by opening a new market segment college-bound - youth who would not otherwise consider any military service.
- Economics and Cost Analysis
- Humanities and History