Accession Number:

ADA169468

Title:

Comparison of Media Inflation and Active Army Recruiting Advertising Expenditures.

Descriptive Note:

Final rept.,

Corporate Author:

ARMY RECRUITING COMMAND FORT SHERIDAN ILL

Personal Author(s):

Report Date:

1986-03-01

Pagination or Media Count:

20.0

Abstract:

Media inflation rates are developed for various media categories. These inflation rates are used to develop equations to predict the future inflation rates. Using the current media mixes of the U.S. Army Recruiting Command USAREC advertising budget as weights for the media types, a composite inflation rate is developed to estimate the inflation rate for future advertising inflation rate for future advertising. The actual USAREC advertising inflation rate is compared to the estimates composite inflation rates to illustrate how the buying power of the USAREC advertising budget compares with the advertising media inflation. Keywords Recruiting, Inflation, Economics, Advertising, Compound interest, Advertising media, Media inflation, Media mixes, and Inflation rates.

Subject Categories:

  • Administration and Management
  • Economics and Cost Analysis

Distribution Statement:

APPROVED FOR PUBLIC RELEASE