Military Installations and Local News: Effects on Military News Coverage.
ARMY MILITARY PERSONNEL CENTER ALEXANDRIA VA
Pagination or Media Count:
A content analysis was used to measure both amount and favorability of military news treatment in the local newspapers of three demographically matched towns. One town housed an Army installation, another housed an Air Force Base, and the third was civilian. Results indicated that the presence of a military installation affects the amount, but not the favorability of military news. Military town newspapers had more military news articles, and longer articles than did the nonmilitary town newspaper. Favorability of military news was slightly negative overall, and did not differ significantly among the three towns. Keywords public relations theses public opinion.
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- Sociology and Law