A Proposed Integration among Organizational Information Requirements, Media Richness and Structural Design.
TEXAS A AND M UNIV COLLEGE STATION DEPT OF MANAGEMENT
Pagination or Media Count:
This paper argues that information processing in organizations is influenced by two forces--equivocality and uncertainty. Equivocality is reduced through the use of rich media and the enactment of a shared interpretation among managers Weick, 1979. Uncertainty is reduced by acquiring and processing additional data Galbraith, 1973 Tushman and Nadler, 1978. Elements of organization structure vary in their capacity to reduce equivocality versus uncertainty. Models are proposed that link structural characteristics to the level of equivocality and uncertainty that arise from organizational technology, interdepartmental relationships, and the environment.
- Administration and Management
- Information Science
- Operations Research