Issues Related to Recruitment of Enlisted Personnel for the Reserve Components. Volume 4. Focus Group Report 1980 Tracking Study. Wave III.
ASSOCIATES FOR RESEARCH IN BEHAVIOR INC PHILADELPHIA PA
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This is Volume IV of the 1980 RCAS. It is a report on the eight focus groups which conducted to study specific segments of the NPS and PS populations. The three specific market segments, which appeared to be promising target markets for GuardReserve recruitment efforts are Older NPS Individuals--Employed men and women between the ages of 21 and 26, had not served in the military. Some of these individuals were married and had technical training. Recruiter Referral Individuals--Recent male and female high school graduates had visited an Active Forces recruiter in their senior year appear qualified to that recruiter, but did not join the military. These individuals had been refered to a GuardReserve recruiter. Veterans and Spouses--Prior Service men and women, with time remaining under their initial enlistment obligation 12 to 30 months since separation from active duty. The spouses of some of the married individuals were also included.
- Personnel Management and Labor Relations