Accession Number:

ADA143503

Title:

An Exploratory Analysis of the Relationship between Media Richness and Managerial Information Processing

Descriptive Note:

Technical rept.

Corporate Author:

TEXAS A AND M UNIV COLLEGE STATION DEPT OF MANAGEMENT

Personal Author(s):

Report Date:

1984-07-01

Pagination or Media Count:

73.0

Abstract:

A dilemma exists between technical information designers and students managerial information behavior. A richness model is proposed that uses the concepts of media richness and communication learning requirements to integrate the two perspectives. The concepts and model were tested in a four-stage research program, and they were generally supported. Managers tended to prefer rich, oral media when learning requirements were high and less rich, written media when learning requirements were low.

Subject Categories:

  • Administration and Management
  • Radio Communications
  • Voice Communications

Distribution Statement:

APPROVED FOR PUBLIC RELEASE