Accession Number:

ADA143367

Title:

Advertising Strategies: Corporate and Product-Specific

Descriptive Note:

Student rept.

Corporate Author:

AIR COMMAND AND STAFF COLL MAXWELL AFB AL

Personal Author(s):

Report Date:

1984-04-01

Pagination or Media Count:

69.0

Abstract:

Presents a discussion of the corporate and product-specific advertising, strategies used in civilian industry. Variables affecting corporations ad campaigns, e.g., media selection, are discussed. Report summarizes lessons learned form civilian advertising that may be applicable to the military recruitment advertising and draws similarities between advertising in the civilian and military sectors. Since the project involved considerable library research, a significant bibliography is included.

Subject Categories:

  • Administration and Management
  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE