Advertising Strategies: Corporate and Product-Specific
AIR COMMAND AND STAFF COLL MAXWELL AFB AL
Pagination or Media Count:
Presents a discussion of the corporate and product-specific advertising, strategies used in civilian industry. Variables affecting corporations ad campaigns, e.g., media selection, are discussed. Report summarizes lessons learned form civilian advertising that may be applicable to the military recruitment advertising and draws similarities between advertising in the civilian and military sectors. Since the project involved considerable library research, a significant bibliography is included.
- Administration and Management
- Personnel Management and Labor Relations