Accession Number:

ADA143113

Title:

Youth Attitude Tracking Study. Volume 2. Fall 1979.

Descriptive Note:

Technical rept.,

Corporate Author:

MARKET FACTS INC CHICAGO IL PUBLIC SECTOR RESEARCH CORP

Personal Author(s):

Report Date:

1979-08-01

Pagination or Media Count:

208.0

Abstract:

In the 1979 YATS, 5,203 males were surveyed in the Spring and 5187 in the Fall. The study revealed the first significant drop in propensity to join each of the services in two years. Awareness of recruitment advertising increased significantly from Spring 1978 and the Joint Services Campaign awareness also increased significantly from Fall 1978. In addition, the Spring 1979 wave included a question on military draft registration for all 18 years olds. The resulting data suggested no clear consensus among 16 to 21 year olds as to the necessity of draft registration. In the Fall 1979 wave the downturn in propensity observed in the Spring levelled-off. It was hypothesized that real and perceived improvements in the youth job market may be contributing to declining propensity to enlist in the services and actual market place behavior. Data collected supports this hypothesis.

Subject Categories:

  • Psychology
  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE