Youth Attitude Tracking Study. Volume 1. Spring 1978.
MARKET FACTS INC CHICAGO IL PUBLIC SECTOR RESEARCH CORP
Pagination or Media Count:
The 1978 YATS surveys interviewed 1066 males in the Spring and 5199 in the Fall. The Spring study indicated that the downward trend in propensity to enlist had leveled off and that the most important job attributes of the Services continued to be those identified in 1977. With the completion of the Fall 1978 wave of the tracking study, three years of attitudinal and behavioral data were accumulated. Propensity dropped significantly during the three year period with improvements in the youth job market possibly contributing to the downward trend. The predominant motivating factor for joining the service was determined to be in order to improve ones chance for later success in the civilian job market. The level of awareness of starting pay and enlistment bonuses was identified as a possible recruiting and advertising opportunity.
- Personnel Management and Labor Relations