Youth Attitude Tracking Study. Fall 1975.
MARKET FACTS INC CHICAGO IL
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The Youth Attitude Tracking Study YATS is a telephone interview survey which responents are selected by random digit dialing. It is a component of the Joint Market Research Program, contributing to recruiting policy formation and the development of recruiting strategies. Initiated in 1975, it tracks the self-reported attitudes, perceptions, and pre-enlistment behavior of non-military 16 to 21 year olds with respect to future service in the military for both active and reserve duty. Respondents are categorized into two groups those with a negative propensity to enlist in the active military and those with a positive propensity. Negative propensity individuals stated that they would definitely or probably not enlist or did not indicate. Positive propensity individuals said they would definitely or probably enlist. YATS includes advertising awareness, contact with recruiters, and knowledge of the financial incentives for enlisting. YATS also provides time series data about the propensity of young men and women to enlist in the military. Through the Spring of 1980, males only were tracked on a semi-annual basis. Beginning with the Fall 1980 survey, the sample size was doubled to include females. Subsequent surveys, conducted annually, include cross-sectional samples of both sexes. The survey indicates that each of the four Military Services was perceived differently by the countrys youth. Air Force was most frequently cited as the service which offers self-improvement opportunities, a challenging job, a proud career, and higher pay than other Services. The Army is recognized as helping to get a college education and providing better family benefits.
- Personnel Management and Labor Relations