Accession Number:

ADA139793

Title:

Leads and Quality Enlistments: The Relative Impacts of Joint and Navy Specific Advertising on Production of Upper Mental, HSDG (High School Degree Graduate), Male, Navy Enlistments,

Descriptive Note:

Corporate Author:

DUKE UNIV DURHAM NC CENTER FOR APPLIED BUSINESS RESEARCH

Personal Author(s):

Report Date:

1983-03-01

Pagination or Media Count:

26.0

Abstract:

This research utilizes a four equation regression system, using FY80 and FY81 data, from the Navy Recruiting and Joint DOD Advertising Campaigns for enlisted personnel. It compares for the first time the relative merits of those Navy national leads obtained from a Navy source versus those Navy national leads obtained from a JADOR source. It also analyzes the Navys local leads, i.e., those obtained from the Navys LAMS Program. The respective yield rates from each of the three types of leads relative to Upper Mental, HSDG High School Degree Graduate enlistment contracts is analyzed, after adjustments for demographics and recruiter. An approach for determining the optimal resource mix is also provided. Author

Subject Categories:

  • Administration and Management
  • Economics and Cost Analysis
  • Humanities and History

Distribution Statement:

APPROVED FOR PUBLIC RELEASE