Strategic Planning as a Perceptual Process,
RAND CORP SANTA MONICA CA
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Like any complex human endeavor, the sort of broad scope or long range organizational planning often referred to as strategic planning can be viewed from different perspectives and characterized in different ways. Different perspectives will bring different aspects of the process into focus, while neglecting other aspects. No single characterization can possibly capture the full richness of what goes on in real life planning, so there can be no single best way of defining what planning is. The purpose is to examine planning from a somewhat different perspective than it is usually viewed, as an organizational perceptual process rather than as a problem-solving activity, to see what lessons can be learned from that perspective which might be of use to planners and managers concerned with broad scope strategic planning.
- Administration and Management