A New Look at Work Motivation: Theory V.
MARYLAND UNIV COLLEGE PARK COLL OF BUSINESS AND MANAGEMENT
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It is argued that both Theory X and Theory Y and Maslows theory, which is taken as the foundation of Theory Y, are inadequate to account for the basic phenomena of work motivation. Theory V based on the concept of values is proposed as alternative. This theory consists of six propositions concerned with the issues of the role of needs and values in guiding action the role of value attainment in job satisfaction and productivity the role of money and goal setting as motivators of job performance techniques for motivating the utilization of knowledge in implementing goals and the role of social factors as motivators and demotivators of job performance. Author