Army Library Institute V: Product/Marketing/Service - Volume I, Report of Proceedings
ARMY ARMAMENT RESEARCH AND DEVELOPMENT CENTER DOVER NJ TECHNICAL SUPPORT DIRECTORATE
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Army Library Institute V was conducted by U.S. Army Materiel Development and Readiness Command at Morristown, NJ, during the period 18 to 22 May 1981. It was attended by 128 members. Primary attention was given to a consideration of the libraryinformation center functions as marketable products with patrons considered as customers for whom the products are designed. Speakers concentrated on the theme that patrons determine what the library products should be libraries should not determine within themselves what a patron should have. The adoption of commercial marketing methods is most appropriate for the product approach to library services. Members heard the time-and-expense impact of the conversion to AACR-2, the results of operational automated library systems, the need for a hierarchical policy on interlibrary loans, the results of recommendations made in previous meetings, and the statement of new recommendations. Voting results on new recommendations are included.
- Administration and Management
- Information Science