Accession Number:

ADA109236

Title:

Encoding and Retaining Information in the Visuals and Verbals of an Educational Movie

Descriptive Note:

Technical rept.

Corporate Author:

COLORADO UNIV AT BOULDER INST OF COGNITIVE SCIENCE

Report Date:

1981-09-01

Pagination or Media Count:

34.0

Abstract:

Viewers watching a narrated movie are simultaneously presented information in two media, visual and verbalauditory. This study shows there is no competition for resources in an educational movie when one is encoding information in one medium, one is not hindered from encoding information in the other. Even when the visual and linguistic information are presented sequentially, doubling study time, no more information is extracted than in an intact movie. College students are good dual media processors. In a sequential presentation, spoken narration first and visuals second is far inferior to visuals first and narration second. When the verbal material in a sequential presentation is read rather than listened to, order does not matter. Regarding retention, much information is extracted from linguistic material, but only half remains after a week. Less information is extracted from visual material, but it stays over a week. Practical applications are discussed. Author

Subject Categories:

  • Humanities and History

Distribution Statement:

APPROVED FOR PUBLIC RELEASE