Accession Number:

ADA109147

Title:

An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing

Descriptive Note:

Research rept.

Corporate Author:

TEXAS UNIV AT AUSTIN CENTER FOR CYBERNETIC STUDIES

Report Date:

1981-09-01

Pagination or Media Count:

33.0

Abstract:

A strategy is provided for using constrained versions of the MDI minimum discrimination information statistic to test and estimate market relations involving composite hypotheses. An algorithm for applying the tests and effecting the estimates is also provided along with numerical illustrations. Other, more general, developments in statistics and mathematical programming duality theories and methods are also briefly discussed for their possible bearing on further uses in marketing research and management. Author

Subject Categories:

  • Administration and Management
  • Statistics and Probability

Distribution Statement:

APPROVED FOR PUBLIC RELEASE