Cognitive Evaluation Theory: An Experimental Test of Processes and Outcomes.
WISCONSIN UNIV-MADISON GRADUATE SCHOOL OF BUSINESS
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Cognitive Evaluation Theory has been proposed as a viable theoretical framework for explaining the detrimental effects of performance contingent rewards on intrinsically motivated behaviors. A review of the literature suggested that this theory had not been adequately tested. A field experiment was undertaken to do this. The results did not support the theory. Author