Accession Number:

ADA101132

Title:

Adding Asymmetrically Dominated Alternatives: Violations of Regularity & the Similarity Hypothesis.

Descriptive Note:

Technical rept.,

Corporate Author:

DUKE UNIV DURHAM NC GRADUATE SCHOOL OF BUSINESS ADMINISTRATION

Personal Author(s):

Report Date:

1981-07-01

Pagination or Media Count:

38.0

Abstract:

An asymmetrically dominated alternative is one that is dominated by one item in the set but not by another. It is shown that the addition to a choice set of such an alternative can increase the probability of choosing the item that dominates it. This result points to the inadequacy of many current choice models and suggests product line strategies that might not otherwise be intuitively plausible. Author

Subject Categories:

  • Administration and Management
  • Statistics and Probability

Distribution Statement:

APPROVED FOR PUBLIC RELEASE