Adding Asymmetrically Dominated Alternatives: Violations of Regularity & the Similarity Hypothesis.
DUKE UNIV DURHAM NC GRADUATE SCHOOL OF BUSINESS ADMINISTRATION
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An asymmetrically dominated alternative is one that is dominated by one item in the set but not by another. It is shown that the addition to a choice set of such an alternative can increase the probability of choosing the item that dominates it. This result points to the inadequacy of many current choice models and suggests product line strategies that might not otherwise be intuitively plausible. Author
- Administration and Management
- Statistics and Probability