Accession Number:

ADA093061

Title:

A Pilot Study to Ascertain the Attitudes of Navy Recruiters and Hispanic Youth toward the Recruitment of Hispanics in the U.S. Navy

Descriptive Note:

Technical rept.

Corporate Author:

TEMPLE UNIV PHILADELPHIA PA MERIT CENTER

Personal Author(s):

Report Date:

1980-10-01

Pagination or Media Count:

70.0

Abstract:

Twenty-one Navy recruiters, and thirty Hispanic youth who had had contact with a Navy recruiter were administered a questionnaire. Subjects were interviewed in Texas, Pennsylvania, New Jersey and Puerto Rico. Each group was asked about their perceptions of whether a recruiter who works in the Hispanic community should be Hispanic andor bilingual the best way to recruit Hispanics the effectiveness of Navy advertising to attract Hispanics and difficulties Hispanics face with Navy entrance requirements. Hispanic youth were also asked to comment on the recruiting practices they encountered. Results show that the youth prefer to have a bilingual or Hispanic recruiter while recruiters favor a bilingual recruiter over an Hispanic. Recruiters are not pleased with current Navy advertising and Hisanic youth recommend the use of English and Spanish advertising geared to the local community. Education and language were listed by both groups as reasons why Hispanics have difficulty meeting Navy enlistment requirements. In general, the youth perceived contact with the Navy recruiter postively. Recommendations for future research as well as ways the Navy could enhance its recruiting potential among Hispanics were also made. Author

Subject Categories:

  • Psychology
  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE