The MDI Method as a Generalization of Logit, Probit and Hendry Analyses in Marketing.
TEXAS UNIV AT AUSTIN CENTER FOR CYBERNETIC STUDIES
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Constrained minimum discrimination information methods provide a basis for a unified approach to a wide range of problems in marketing research. For instance, they lead to characterization parallel to those of the Hendry system and other entropic approaches, with greater economy of assumptions. Goodness-of-fit tests and a structure for decision modelling are supplied from the same basic models with a range of applications that include market segmentation and brand shifting choices. Other probabilistic models of marketing choice logit, MCI, etc. are also comprehend in ways that resolve many logical and computational difficulties in these other approaches. Author
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