Accession Number:

ADA091161

Title:

The MDI Method as a Generalization of Logit, Probit and Hendry Analyses in Marketing.

Descriptive Note:

Research rept.,

Corporate Author:

TEXAS UNIV AT AUSTIN CENTER FOR CYBERNETIC STUDIES

Personal Author(s):

• Charnes,A.
• Cooper,W. W.
• Learner,D. B.
• Phillips,F. Y.

Report Date:

1980-04-01

Pagination or Media Count:

41.0

Abstract:

Constrained minimum discrimination information methods provide a basis for a unified approach to a wide range of problems in marketing research. For instance, they lead to characterization parallel to those of the Hendry system and other entropic approaches, with greater economy of assumptions. Goodness-of-fit tests and a structure for decision modelling are supplied from the same basic models with a range of applications that include market segmentation and brand shifting choices. Other probabilistic models of marketing choice logit, MCI, etc. are also comprehend in ways that resolve many logical and computational difficulties in these other approaches. Author

Descriptors:

• *MARKET RESEARCH
• *MARKETING
• *INFORMATION THEORY
• MATHEMATICAL MODELS
• DECISION MAKING
• STATISTICS
• SITE SELECTION
• BAYES THEOREM

Subject Categories:

• Economics and Cost Analysis
• Operations Research
• Cybernetics

Distribution Statement:

APPROVED FOR PUBLIC RELEASE