Accession Number:

ADA090510

Title:

The Media and the Presidential Marathon.

Descriptive Note:

Final rept.,

Corporate Author:

ARMY MILITARY PERSONNEL CENTER ALEXANDRIA VA

Personal Author(s):

• Kindsvatter,Peter S.

Report Date:

1980-09-16

Pagination or Media Count:

361.0

Abstract:

Research findings, critical comments, and personal experiences of political journalists, professional campaign consultants, and political scientists concerning the modern presidential campaign are reviewed. Specifically, the way in which the media and the presidential candidate and his staff interact is examined. Examples are drawn from the 1968, 1972, 1976 and 1980 campaigns. The nature of the new politics is examined. This includes an examination of the public relations techniques employed by professional campaigners in an attempt to manipulate the media. Also, the increasingly important role of the media in the campaign process is examined.

Descriptors:

• *PRESIDENT(UNITED STATES)
• *MASS MEDIA
• MANAGEMENT
• THESES
• SPECIALISTS
• SELECTION
• PROPAGANDA

Subject Categories:

• Government and Political Science

Distribution Statement:

APPROVED FOR PUBLIC RELEASE